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Forbes India Magazine - Online self-publishing goes desi (forbesindia.com)
Stories are an imperative part of the human experience. Whether we consume them as television dramas or Hollywood films or Stephen King novels, they underscore our need to share and encounter different narratives. As the internet becomes an integral part of the human existence, it has become a place for people to gather and share stories.

Online platforms and internet-based apps provide writers with a space to tell their stories, and readers with a space to interact with each other and with the author. FictionPress (founded in 1998) and Wattpad (launched in 2006) have captured over 60 million online readers in the US, Canada, the UK, and many other countries. India is just recently becoming a market for such platforms as more people gain access to the internet.

Wattpad has been accessible in India since it was launched, but only in the past couple of years has it taken off among the Indian consumer base; this August alone, 1.3 million users from India accessed Wattpad’s website to add to or consume content.

Another app-based platform that is gaining traction is Juggernaut Books, which was launched in early 2016. It features a range of Indian authors, including well-known faces like actor Sunny Leone who writes serialised fiction exclusively for the app, as well as publishes books on subjects that are current and relevant to Indian audiences.