Technology: great for consumers, but great for growing a business? Recently, a bunch of experts from The Silicon Roundabout chimed in on how they thought tech would supercharge business growth.
Let’s take a look at what they said.
Analytics tech helps inform the direction of growth
The world of cheap data and analytics have exploded. Now even the lowliest start-up has access to rich data that even the biggest companies in the world couldn’t get hold of 20 years ago. Sam Adlen, the head of innovation at a satellites communications company said that analytics and data are helping to make growing a business much easier.
He points out that these days, it’s a lot easier to understand who’s driving your business and where growth is coming from. Datastreams allow businesses, especially tech businesses, to monitor their performance in real time, gaining insights that were simply impossible before. It’s like survey feedback, but “on steroids.”