I’m going to tell you something that may be frowned upon in certain circles. I’ve recommended Squarespace. It’s true! And it might be shocking, seeing how long I’ve used and championed WordPress. But the truth of the matter is Squarespace has a market cornered. It’s a great option for the people who want to make something quickly themselves, in a controlled environment, for very little money.
That is a reasonable option, but the fact of the matter is, that site won’t grow with you, scale, or look as beautiful on mobile. Every business should have an Internet presence and if you want to create something that will have real lasting power, you need to do it on WordPress.
So how can your business benefit from a WordPress site?
WordPress is an open source project with a rich ecosystem. It’s full of custom designs, themes, features, and plugins. Anyone, anywhere can contribute to WordPress and make it better. That means if you want your website to look a specific way, you can find a theme that suits your needs. There are also a lot of great plugins to help you with your design even more. Beaver Builder, one of my favorite plugins, is a page builder. It allows you to create highly customized page layouts and all the content you’d like.