In a business climate as changeable as the weather, small businesses need a strong presence. Image counts, whether a business is glitzy or gritty, online or brick and mortar. This is where professional graphic design is useful. However, hiring a graphic designer poses its own pros and cons.
Graphic designers can help with branding
Crucial to small business branding are a website, a social media page, traditional print ads and perhaps some media sound bites. Because of budgetary constraints, small businesses are more inclined to only advertise on Facebook or in local publications. However, small businesses and their creative team must be aware of advertising and marketing trends. An effective graphic designer is media savvy and able to build an image brand that evolves with consumer preferences. At the same time, a skillful designer can give a fresh face to traditional or ordinary products and services.
A hypothetical graphic scenario
You’ve budgeted for printing and graphics and later realize your business needs a curbside makeover or improved online analytics. Your website and social media page, created from web store templates and family photos, were hastily hosted. After much time, money and effort, there is no payback. Even your “open for business” sign isn’t pulling in foot traffic or making the phone ring. Your next step is to advertise again, but this time for a graphic designer. Is this your scenario?