In the visual age of the Internet it’s relatively easy to create your own graphic designs, but they don’t have to look homemade.
Whether you’re designing a logo, an event announcement, a social network banner, a letterhead, or an email newsletter; you absolutely need to know five basic principles of graphic design. Graphic designer and best selling author Robin Williams explains these principles in her classic book, The Non-Designer’s Design Book.
Today we will be providing an overview of these principles using a few contemporary examples.
Proximity means grouping elements together so that you guide the viewer/reader to different parts of the message. Notice below in the template on the left, taken from Apple’s Pages, related elements are grouped together, as opposed to the linear arrangement of amateur designs as shown on the right.