When people think of successful business builders, they might think of someone like Elon Musk or Steve Jobs. But “Built for Growth,” a new book from Princeton and Berkeley professors Chris Kuenne and John Danner, says it’s time to broaden our assumptions.
“As we got into it, we realized that who you are actually shapes how you build your company,” Kuenne said on the latest episode of Recode Decode, hosted by Kara Swisher. “There’s a lot of research out there that separates from entrepreneurs to non-entrepreneurs; we think that’s a lot of hooey.”
“Anybody can be an entrepreneur,” Kuenne added. “There’s also an assumption that all the most successful entrepreneurs are the same; they’re all like Steve Jobs. We went out and proved that there are actually four distinct types of entrepreneurs.”
On the podcast, Kuenne and Danner argued that there are actually “millions” of capable women and men across America who have the tenacity to build the next great companies. Below the audio embed, we’ve summarized the four personality types they identified in winning entrepreneurs: The Driver, The Crusader, The Explorer and The Captain.