When Kevin Plank first launched his now billion-dollar company Under Armour, one of his biggest challenges was conveying a professional image. He didn't want people to know that he was working out of his grandmother's basement. So he did everything possible in the beginning to make his small online business appear bigger.
He even carried around multiple business cards so that he could play to whatever audience necessary. Can you can relate?
Are you facing the startup stigma?
As the owner of a startup or small business, there's a certain stigma that comes with your size and lack of experience in the marketplace. Have you experienced this personally?
Perhaps you resonate with Kevin Plank and Under Armour and are currently working out of a garage or basement while trying to hustle your way to your first few sales. Or maybe you've been around for a couple of years, but just can't seem to get people to listen.
Right or wrong, the problem with being small is that people have been conditioned to think that size is directly correlated to quality/reliability/cost. They assume that, because you don't have a big office with a full roster of employees, you must not be professional. This impression comes from the thousands of other tiny businesses and small startups that have failed over the years.