I love small businesses.
As a small business, there are many opportunities for growth with a smart marketing strategy.
But you’ve probably noticed a problem. Most of the marketing tactics out there are expensive!
A simple Facebook or Google ad campaign can cost tens of thousands of dollars.
So how can a small business use online marketing without the massive budgets of multinational corporations?
I’ve launched a few startups of my own, and I can tell you exactly what works. Here are 27 free or very inexpensive ways to market your small business online.
1. Set goals and plan
Before you can start developing an online marketing strategy, you need to decide what your goals are.
This will dictate where you focus your efforts, where you choose to spend money, and ultimately how you define success.
If you have a low budget, you need to spend most of your time driving sales. Traffic is helpful, but it will only help your business grow if it leads to sales.