Worldwide eCommerce is booming and Affiliate Marketing takes a major part in its growth over the years. According to a sales projection report from eMarketer.com, eCommerce sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending.
Affiliate marketers (a.k.a affiliates) play a key role in the customer acquisition efforts. They are responsible for significantly increasing sales & revenue for advertisers and helping them expand into new markets globally in a risk-free approach – affiliates only get paid on sales they bring.
Affiliates use various channels to drive quality traffic - sending out the right message to the right consumers wherever they are. They recommend a product or a service to be purchased from an online store, an action which ultimately results in generating bulks of orders & sales.