There are few factors more influential to the success of an eCommerce site than SEO. Search optimization mistakes can be extremely costly for your business.
As consumers become increasingly comfortable utilizing various eCommerce platforms and a multitude of avenues for shopping continue to emerge, such as Google’s ‘Similar Items,’ the competition grows increasingly fierce.
For your site to thrive in such an environment, SEO should be one of your business’ main marketing initiatives.
Unfortunately for most small business owners, SEO is a living, breathing thing; this means that keeping up with the latest trends, best practices and critical updates can be quite challenging, to say the least.