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How To Use Paid Social For Your eCommerce Store (socialmediaweek.org)
Businesses today must cater their promotions for products and services for social media platforms. This includes targeting their brand messaging in a way that resonates with most potential consumers who are shopping for a great deal.

Currently, the sales generated from ecommerce equals $100 billion in the United States. This number will only continue to grow over time. How businesses of all sizes succeed in the ecommerce market involves strategy, analytics, and continuous optimization.